{"id":2983,"date":"2023-03-30T20:26:15","date_gmt":"2023-03-30T18:26:15","guid":{"rendered":"https:\/\/teachingisfun.net\/?page_id=2983"},"modified":"2023-07-22T11:49:06","modified_gmt":"2023-07-22T09:49:06","slug":"neuromarketing","status":"publish","type":"page","link":"https:\/\/teachingisfun.net\/de\/services\/neuromarketing\/","title":{"rendered":"Neuromarketing"},"content":{"rendered":"
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Neuromarketing ist die Anwendung der Neurowissenschaften und der Kognitionswissenschaft im Marketing.<\/strong> <\/p>\n\n\n\n

Im Neuromarketing werden viele neurowissenschaftliche Studien genutzt. <\/p>\n\n\n\n

Ich glaube, dass es einen Hype um das Wort \u201eNeuro\u201c gibt. Viele Leute nutzen es f\u00fcr ein besseres Marketing. Die Frage ist jedoch ... Haben die Berater in Neuromarketing wirklich eine fachliche Qualifikation in Neurowissenschaften?<\/p>\n<\/div><\/div>\n\n\n\n

Vor 15 Jahren habe ich mich in Marketing verliebt. Als ich 19 war, wurde mir einen Job als PR-Manager-Assistentin angeboten. Es hat mir Spa\u00df gemacht, mit gro\u00dfen Unternehmen zusammenzuarbeiten. <\/p>\n\n\n\n

Ich erinnere mich noch genau an eine Konferenz im Jahr 2008, auf der dar\u00fcber gesprochen wurde, dass die meisten Kunden \u201conline gegangen sind\u201d. das war \u00fcberraschend. Schau uns jetzt an! 2023 sind alle online!<\/p>\n\n\n\n

Seit 2008 sind Marketingkonferenzen und Workshops Teil meiner beruflichen Weiterentwicklung.<\/p>\n\n\n\n

Marketing vs. Neuromarketing<\/h2>\n\n\n\n

Um diesen NEURO-Teil zum Marketing hinzuzuf\u00fcgen, muss man sich mit Neurowissenschaften auskennen, oder?<\/p>\n\n\n\n

Aus diesem Grund habe ich mich 2020 f\u00fcr einen MA in Angewandten Neurowissenschaften und Neuropsychologie an einer spanischen Universit\u00e4t entschieden. <\/p>\n\n\n\n

Die h\u00e4ufigsten Themen:<\/h4>\n\n\n\n

Persona (Mensch-Computer-Interaktion) <\/strong>\u2013 ist ein forschungsbasiertes Profil, das einen Zielkunden darstellt. K\u00e4uferpers\u00f6nlichkeiten beschreiben, wer Ihre idealen Kunden sind, wie ihre Tage aussehen, mit welchen Herausforderungen sie konfrontiert sind und wie sie Entscheidungen treffen. Buyer Personas tragen dazu bei, dass alle Aktivit\u00e4ten zur Kundenakquise und -betreuung auf die Bed\u00fcrfnisse des Zielk\u00e4ufers zugeschnitten sind.<\/p>\n\n\n\n

Markensprache<\/strong> ist die Art und Weise, wie der Charakter Ihres Unternehmens in Ihren geschriebenen und gesprochenen Worten zum Ausdruck kommt. Es kommt nicht darauf an, was Sie sagen, sondern wie Sie es sagen, und auf den Eindruck, den es auf jeden in Ihrem Publikum hinterl\u00e4sst, der Sie liest oder h\u00f6rt.<\/p>\n\n\n\n

Die Archetypen<\/strong>\u00a0Ihrer Marke sind der Herzschlag einer Marke, weil sie eine Bedeutung vermitteln, die Kunden dazu bringt, sich mit einem Produkt zu identifizieren, als ob es tats\u00e4chlich in irgendeiner Weise lebendig w\u00e4re. Sie haben eine Beziehung dazu und k\u00fcmmern sich darum.<\/p>\n\n\n\n

SWOT-Analyse<\/strong> \u2013 ist eine strategische Planungs-<\/a> und Managementtechnik, die einer Person oder Organisation dabei hilft, St\u00e4rken, Schw\u00e4chen, Chancen und Risiken im Zusammenhang mit Konkurrenz oder Projektplanung zu identifizieren. Eine SWOT-Analyse kann nicht nur f\u00fcr Ihr Unternehmen, sondern auch f\u00fcr Ihre Social-Media-Konten, beispielsweise Ihren YouTube-Kanal, eingesetzt werden. <\/p>\n\n\n\n

Bei der Social-Media-Strategie<\/strong> handelt es sich um einen \u00dcberblick \u00fcber die Inhalte, die Sie ver\u00f6ffentlichen (Posts, Stories, Reels usw.), den besten Zeitpunkt zum Posten und die f\u00fcr Sie besten Social-Media-Kan\u00e4le, die Sie zur Werbung f\u00fcr Ihr Unternehmen nutzen werden. Dazu geh\u00f6ren auch Ihre Ziele, die die gesamte digitale Marketingstrategie Ihres Unternehmens erg\u00e4nzen.<\/p>\n\n\n\n

Content-Marketing<\/strong> ist ein geplanter Marketingansatz, der sich auf die Erstellung und Ver\u00f6ffentlichung\/Posten wertvoller, relevanter und konsistenter Inhalte konzentriert, um ein klar definiertes Publikum anzuziehen und zu binden \u2013 und letztendlich profitable Kundenaktionen voranzutreiben.<\/p>\n\n\n\n

Vor der Zusammenarbeit:<\/h2>\n\n\n\n

Bevor wir beginnen, f\u00fchren wir ein Telefongespr\u00e4ch durch, um Ihre Ziele zu ermitteln. Dann sende ich Ihnen einen ungef\u00e4hren Plan unserer Beratungen. Wenn Sie damit einverstanden sind, werden wir nach diesem Plan zusammenarbeiten. Sie k\u00f6nnen jedoch eine Liste mit Themen zusammenstellen, an denen Sie w\u00e4hrend unserer Beratungen arbeiten m\u00f6chten.<\/p>\n\n\n\n

Zus\u00e4tzlich sende ich Ihnen mein kostenloses druckbares Arbeitsbuch zum Thema Neuromarketing (60 Seiten).<\/p>\n\n\n\n

Vertraulichkeit<\/h2>\n\n\n\n

Alles ist vertraulich. <\/p>\n\n\n\n

Wir unterzeichnen eine Geheimhaltungsvereinbarung (einen rechtsverbindlichen Vertrag zur Begr\u00fcndung einer vertraulichen Beziehung). Das bedeutet, dass ich keine Informationen aus unseren Sitzungen preisgeben werde. Au\u00dferdem wei\u00df ich, wie \u00e4rgerlich es sein kann, wenn jemand in den sozialen Medien Bilder findet, die heimlich w\u00e4hrend einer Sitzung aufgenommen wurden. Das wird hier nicht passieren. Ich respektiere Ihre Privatsph\u00e4re. <\/p>\n\n\n\n

Wenn Sie unsere Sitzungen aufzeichnen m\u00f6chten, sind Sie herzlich willkommen. <\/p>\n\n\n\n

Preise und Zahlungen:<\/h2>\n\n\n\n

Die Preise h\u00e4ngen davon ab, was Sie brauchen. Deshalb ben\u00f6tige ich ein kostenloses Gespr\u00e4ch mit Ihnen, um die Ziele festzulegen und den Umfang meiner Arbeit zu bewerten. <\/p>\n\n\n\n

Normalerweise kostet eine Sitzung (60 Minuten) 40 \u20ac. Beim Kauf von 10 Stunden erhalten Sie einen Rabatt von 10 %. Wenn Sie 20 Stunden kaufen, erhalten Sie 20 %.<\/p>\n\n\n\n

Sie k\u00f6nnen mich per PayPal, SWIFT, Western Union bezahlen oder die Zahlung auf meine Bankkarte ($ oder \u20ac) \u00fcberweisen.<\/p>\n\n\n\n

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Bild von Yana Fedirko<\/strong><\/p>\n\n\n\n

Gespr\u00e4ch kostenlos buchen<\/h1>\n\n\n\n
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Kontakt<\/a><\/div>\n<\/div>\n\n\n\n
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EIN GESCHENK F\u00dcR ALLE MEINE KUNDEN<\/h2>\n\n\n\n
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strapazierf\u00e4higer Stoff (260 g\/m2) +doppelter Boden<\/p>\n<\/div>\n\n\n\n

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die Griffe sind kreuzweise vern\u00e4ht<\/p>\n<\/div>\n\n\n\n

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waschbar (30\u00b0)<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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“I really enjoyed working with Tetyana. She is not only knowledgeable about Neuromarketing but also a great listener. I could not start my business without her support. I sincerely appreciate her.<\/em>“<\/p>\n\n\n\n

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Yuki Margaret Shimizu
<\/strong>Japanese Neurolanguage Coach<\/p>\n<\/div>\n<\/div>\n\n\n\n

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“I have contacted Tetyana to help me with the social media neuromarketing for a publishing house I am only just starting. She suggested starting with the buyer persona, archetypes, and tone of voice. That was so meaningful! We have only spent 2 hours on that, but I already feel like I have personally met my target audience. Besides, right now, I am in the middle of a logo design, and this knowledge helps me figure out what style of logo would be more aligned with the message I want my brand to send.<\/em>“<\/p>\n\n\n\n

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Solomiya N.
<\/strong>Publisher, owner of a publishing house.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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I was exploring my next career step when I encountered Tetyana. She quickly and expertly helped me identify potential ways to go forward, including the option to create a blog for my subject matter.
Her insights helped me narrow down my focus, and her positive and kind manner really encouraged and motivated me! After the consultation, I felt excited about the new and clear action plan.<\/p>\n\u2014 Danna Mageanu<\/a>, Language Spacialist<\/em><\/cite><\/blockquote>\n\n\n\n

\n<\/div>","protected":false},"excerpt":{"rendered":"

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Tetyana here :-) Let's have a closer look at how I could help you. I know you value your time, so I'd like to be brief here. What I offer NEUROMARKETING learn more BLOGGING learn more CREATING A WEBSITE learn more TEACHER TRAINING learn more","rel":"","context":"Mit 4 Kommentaren","block_context":{"text":"Mit 4 Kommentaren","link":"https:\/\/teachingisfun.net\/de\/services\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-6.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-6.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-6.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-6.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-6.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-6.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1384,"url":"https:\/\/teachingisfun.net\/de\/startseite\/","url_meta":{"origin":2983,"position":1},"title":"Startseite","author":"Tetyana Skrypkina","date":"November 10, 2022","format":false,"excerpt":"Welcome to #teachingisfun Hi, Tetyana here :) I'm the creator of #teachingisfun, a foreign language teacher, certified teacher trainer, and certified neurological speech therapist, and I am a proud Ukrainian. more about me In 2016 I created #teachingisfun for foreign language teachers, and since then I have helped teachers. My\u2026","rel":"","context":"\u00c4hnlicher Beitrag","block_context":{"text":"\u00c4hnlicher Beitrag","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/11\/home-page-3.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/11\/home-page-3.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/11\/home-page-3.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/11\/home-page-3.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/11\/home-page-3.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/11\/home-page-3.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1049,"url":"https:\/\/teachingisfun.net\/de\/ueber-mich\/","url_meta":{"origin":2983,"position":2},"title":"\u00dcber mich","author":"Tetyana Skrypkina","date":"Juli 3, 2022","format":false,"excerpt":"Hi, Tetyana here! I'm the creator of #teachingisfun, a foreign language teacher, certified teacher trainer, and a speech therapist, and I am a proud Ukrainian. I also help teachers master teaching methods, create a website, blog more efficiently, write SEO-friendly texts, and learn how neuromarketing can help you with your\u2026","rel":"","context":"\u00c4hnlicher Beitrag","block_context":{"text":"\u00c4hnlicher Beitrag","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/6.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/6.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/6.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/6.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/6.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/6.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":883,"url":"https:\/\/teachingisfun.net\/de\/ressourcen-2\/","url_meta":{"origin":2983,"position":3},"title":"Ressourcen","author":"Tetyana Skrypkina","date":"Juni 14, 2022","format":false,"excerpt":"I'd love to share some printable handouts for language teachers. Designing with Canva Recently I've started to design more with Canva to brighten up my handouts. My clients never minded my plain, white, boring handouts, made in Word. However, they are more happy to work with handouts, which are much\u2026","rel":"","context":"\u00c4hnlicher Beitrag","block_context":{"text":"\u00c4hnlicher Beitrag","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/about-page-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/about-page-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/about-page-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/about-page-2.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/about-page-2.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/about-page-2.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3024,"url":"https:\/\/teachingisfun.net\/de\/services\/creating-a-website\/","url_meta":{"origin":2983,"position":4},"title":"Erstellen einer Webseite","author":"Tetyana Skrypkina","date":"M\u00e4rz 30, 2023","format":false,"excerpt":"EVERYONE IS ONLINE Create a website today! There are many benefits to creating a website. For example, it will help your business look more professional; when people google something, they will not find your posts on social media; however, they will find your website; it will build more trust, increase\u2026","rel":"","context":"\u00c4hnlicher Beitrag","block_context":{"text":"\u00c4hnlicher Beitrag","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/01\/blog-1920-%C3%97-1080-px-18.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/01\/blog-1920-%C3%97-1080-px-18.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/01\/blog-1920-%C3%97-1080-px-18.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/01\/blog-1920-%C3%97-1080-px-18.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/01\/blog-1920-%C3%97-1080-px-18.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/01\/blog-1920-%C3%97-1080-px-18.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3003,"url":"https:\/\/teachingisfun.net\/de\/services\/blogging\/","url_meta":{"origin":2983,"position":5},"title":"Bloggen","author":"Tetyana Skrypkina","date":"M\u00e4rz 30, 2023","format":false,"excerpt":"Having a blog is essential for your business: Everyone is online. Your social media accounts do not belong to you, and you have no control over them. When people google something, they will not find your posts. However, they will find your blog posts. Having a blog will allow you\u2026","rel":"","context":"\u00c4hnlicher Beitrag","block_context":{"text":"\u00c4hnlicher Beitrag","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-4-1.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-4-1.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-4-1.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-4-1.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-4-1.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-4-1.png?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/teachingisfun.net\/de\/wp-json\/wp\/v2\/pages\/2983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teachingisfun.net\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/teachingisfun.net\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/teachingisfun.net\/de\/wp-json\/wp\/v2\/users\/5480958"}],"replies":[{"embeddable":true,"href":"https:\/\/teachingisfun.net\/de\/wp-json\/wp\/v2\/comments?post=2983"}],"version-history":[{"count":0,"href":"https:\/\/teachingisfun.net\/de\/wp-json\/wp\/v2\/pages\/2983\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/teachingisfun.net\/de\/wp-json\/wp\/v2\/pages\/61"}],"wp:attachment":[{"href":"https:\/\/teachingisfun.net\/de\/wp-json\/wp\/v2\/media?parent=2983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}