{"id":2983,"date":"2023-03-30T20:26:15","date_gmt":"2023-03-30T18:26:15","guid":{"rendered":"https:\/\/teachingisfun.net\/?page_id=2983"},"modified":"2023-07-22T11:49:06","modified_gmt":"2023-07-22T09:49:06","slug":"neuromarketing","status":"publish","type":"page","link":"https:\/\/teachingisfun.net\/es\/servicios-2\/neuromarketing\/","title":{"rendered":"Neuromarketing"},"content":{"rendered":"
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El neuromarketing es la aplicaci\u00f3n de la neurociencia y la ciencia cognitiva al marketing.<\/strong> <\/p>\n\n\n\n

Muchos estudios neurocient\u00edficos se utilizan en neuromarketing. <\/p>\n\n\n\n

Creo que hay exageraci\u00f3n con la palabra \"neuro\". Mucha gente lo utiliza para un mejor marketing. Sin embargo, la pregunta es... \u00bfEst\u00e1 involucrada la neurociencia en las consultas con esos profesionales? Y, de ser as\u00ed, \u00bftienen un t\u00edtulo en neurociencia?<\/p>\n<\/div><\/div>\n\n\n\n

Me enamor\u00e9 del marketing hace 15 a\u00f1os. Cuando ten\u00eda 19 a\u00f1os, me ofrecieron un trabajo como asistente de un gerente de relaciones p\u00fablicas. Disfrut\u00e9 trabajando con grandes empresas. <\/p>\n\n\n\n

Recuerdo v\u00edvidamente una conferencia en 2008 donde hablaron sobre c\u00f3mo la mayor\u00eda de los clientes se han \"conectado\". eso fue sorprendente. \u00a1M\u00edranos ahora! \u00a12023 todos estar\u00e1n en l\u00ednea!<\/p>\n\n\n\n

Desde 2008, las conferencias y talleres de marketing han sido parte de mi desarrollo profesional.<\/p>\n\n\n\n

Marketing vs. Neuromarketing<\/h2>\n\n\n\n

Para a\u00f1adir esa parte NEURO al marketing hay que saber neurociencia, \u00bfno?<\/p>\n\n\n\n

Por eso, en 2020, decid\u00ed realizar un M\u00e1ster en Neurociencia Aplicada y Neuropsicolog\u00eda en una universidad espa\u00f1ola. <\/p>\n\n\n\n

Temas m\u00e1s comunes:<\/h4>\n\n\n\n

Persona (experiencia de usuario) <\/strong>: es un perfil basado en investigaciones que representa a un cliente objetivo. Los compradores describen qui\u00e9nes son sus clientes ideales, c\u00f3mo son sus d\u00edas, los desaf\u00edos que enfrentan y c\u00f3mo toman decisiones. Las personas compradoras ayudan a garantizar que todas las actividades involucradas en la adquisici\u00f3n y atenci\u00f3n de sus clientes se adapten a las necesidades del comprador objetivo.<\/p>\n\n\n\n

El tono de voz (TOV)<\/strong> es la forma en que el car\u00e1cter de su negocio se expresa en sus palabras, tanto escritas como habladas. No se trata de lo que dices, sino de la forma en que lo dices y de la impresi\u00f3n que causa en todos los miembros de tu audiencia que te leen o escuchan.<\/p>\n\n\n\n

Los arquetipos de tu marca<\/strong>\u00a0son el latido del coraz\u00f3n de una marca porque transmiten un significado que hace que los clientes se relacionen con un producto como si realmente estuviera vivo de alguna manera; tienen una relaci\u00f3n con \u00e9l y se preocupan por \u00e9l.<\/p>\n\n\n\n

An\u00e1lisis FODA<\/strong> : son planificaci\u00f3n estrat\u00e9gica<\/a> y t\u00e9cnica de gesti\u00f3n utilizada para ayudar a una persona u organizaci\u00f3n a identificar fortalezas, debilidades, oportunidades y amenazas relacionadas con la competencia empresarial o la planificaci\u00f3n de proyectos. El an\u00e1lisis FODA se puede realizar no solo para su empresa sino tambi\u00e9n para sus cuentas de redes sociales, por ejemplo, su canal de YouTube. <\/p>\n\n\n\n

Estrategia de redes sociales<\/strong> is an outline of the content that you will post (posts, Stories, reels, etc.), the best time for posting, and the best for you social media channels that you will use to promote your business. It also includes your goals that complement your business\u2019 overall digital marketing strategy.<\/p>\n\n\n\n

Marketing de contenidos<\/strong> es un enfoque de marketing planificado que se centra en crear y publicar contenido valioso, relevante y consistente para atraer y retener una audiencia claramente definida y, en \u00faltima instancia, impulsar acciones rentables para los clientes.<\/p>\n\n\n\n

Antes de trabajar juntos:<\/h2>\n\n\n\n

Antes de comenzar, tendremos una llamada para identificar tus objetivos. Luego te enviar\u00e9 un plan aproximado de nuestras sesiones. Si est\u00e1 de acuerdo, utilizaremos este plan. Sin embargo, puede redactar una lista de temas que le gustar\u00eda seguir durante nuestras sesiones.<\/p>\n\n\n\n

Adem\u00e1s, te enviar\u00e9 mi cuaderno de trabajo imprimible gratuito sobre neuromarketing (60 p\u00e1ginas).<\/p>\n\n\n\n

Confidencialidad<\/h2>\n\n\n\n

Todo es confidencial. <\/p>\n\n\n\n

Firmamos un acuerdo de confidencialidad (un contrato legalmente vinculante que establece una relaci\u00f3n confidencial). Significa que no revelar\u00e9 ninguna informaci\u00f3n de nuestras sesiones. Adem\u00e1s, s\u00e9 lo molesto que puede ser cuando una persona encuentra en las redes sociales fotograf\u00edas tomadas en secreto durante una sesi\u00f3n. Esto no suceder\u00e1 aqu\u00ed. Respeto tu privacidad. <\/p>\n\n\n\n

Si desea grabar nuestras sesiones, es bienvenido. <\/p>\n\n\n\n

Precios y pagos:<\/h2>\n\n\n\n

Los precios var\u00edan. Todo depende de lo que necesites. Por eso necesito tener una llamada gratuita contigo para fijar los objetivos y evaluar la cantidad de mi trabajo. <\/p>\n\n\n\n

Normalmente, 1 sesi\u00f3n (60 minutos) cuesta 40\u20ac. Si compras 10 horas, obtendr\u00e1s un descuento del 10%. Si compras 20 horas, obtendr\u00e1s el 20%.<\/p>\n\n\n\n

Puedes pagarme v\u00eda PayPal, SWIFT, Western Union, o transferir el pago a mi tarjeta bancaria ($ o \u20ac).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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foto de Yana Fedirko<\/strong><\/p>\n\n\n\n

Reserve una llamada gratuita de 20 minutos<\/h1>\n\n\n\n
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Contacto<\/a><\/div>\n<\/div>\n\n\n\n
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REGALO PARA TODOS MIS CLIENTES<\/h2>\n\n\n\n
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tejido resistente (260 gr\/m2) + doble fondo<\/p>\n<\/div>\n\n\n\n

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las asas est\u00e1n cosidas transversalmente<\/p>\n<\/div>\n\n\n\n

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es lavable (30\u00b0) + se puede planchar (del rev\u00e9s)<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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“I really enjoyed working with Tetyana. She is not only knowledgeable about Neuromarketing but also a great listener. I could not start my business without her support. I sincerely appreciate her.<\/em>“<\/p>\n\n\n\n

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Yuki Margaret Shimizu
<\/strong>Japanese Neurolanguage Coach<\/p>\n<\/div>\n<\/div>\n\n\n\n

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“I have contacted Tetyana to help me with the social media neuromarketing for a publishing house I am only just starting. She suggested starting with the buyer persona, archetypes, and tone of voice. That was so meaningful! We have only spent 2 hours on that, but I already feel like I have personally met my target audience. Besides, right now, I am in the middle of a logo design, and this knowledge helps me figure out what style of logo would be more aligned with the message I want my brand to send.<\/em>“<\/p>\n\n\n\n

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Solomiya N.
<\/strong>Publisher, owner of a publishing house.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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I was exploring my next career step when I encountered Tetyana. She quickly and expertly helped me identify potential ways to go forward, including the option to create a blog for my subject matter.
Her insights helped me narrow down my focus, and her positive and kind manner really encouraged and motivated me! After the consultation, I felt excited about the new and clear action plan.<\/p>\n\u2014 Danna Mageanu<\/a>, Language Spacialist<\/em><\/cite><\/blockquote>\n\n\n\n

\n<\/div>","protected":false},"excerpt":{"rendered":"

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Tetyana here :-) Let's have a closer look at how I could help you. I know you value your time, so I'd like to be brief here. What I offer NEUROMARKETING learn more BLOGGING learn more CREATING A WEBSITE learn more TEACHER TRAINING learn more","rel":"","context":"Con 4 comentarios","block_context":{"text":"Con 4 comentarios","link":"https:\/\/teachingisfun.net\/es\/servicios-2\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-6.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-6.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-6.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-6.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-6.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-6.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1384,"url":"https:\/\/teachingisfun.net\/es\/inicio-2\/","url_meta":{"origin":2983,"position":1},"title":"Inicio","author":"Tetyana Skrypkina","date":"noviembre 10, 2022","format":false,"excerpt":"Welcome to #teachingisfun Hi, Tetyana here :) I'm the creator of #teachingisfun, a foreign language teacher, certified teacher trainer, and certified neurological speech therapist, and I am a proud Ukrainian. more about me In 2016 I created #teachingisfun for foreign language teachers, and since then I have helped teachers. My\u2026","rel":"","context":"Entrada similar","block_context":{"text":"Entrada similar","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/11\/home-page-3.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/11\/home-page-3.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/11\/home-page-3.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/11\/home-page-3.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/11\/home-page-3.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/11\/home-page-3.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1049,"url":"https:\/\/teachingisfun.net\/es\/sobre-mi-2\/","url_meta":{"origin":2983,"position":2},"title":"Sobre m\u00ed","author":"Tetyana Skrypkina","date":"julio 3, 2022","format":false,"excerpt":"Hi, Tetyana here! I'm the creator of #teachingisfun, a foreign language teacher, certified teacher trainer, and a speech therapist, and I am a proud Ukrainian. I also help teachers master teaching methods, create a website, blog more efficiently, write SEO-friendly texts, and learn how neuromarketing can help you with your\u2026","rel":"","context":"Entrada similar","block_context":{"text":"Entrada similar","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/6.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/6.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/6.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/6.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/6.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/6.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":883,"url":"https:\/\/teachingisfun.net\/es\/recursos\/","url_meta":{"origin":2983,"position":3},"title":"Recursos","author":"Tetyana Skrypkina","date":"junio 14, 2022","format":false,"excerpt":"I'd love to share some printable handouts for language teachers. Designing with Canva Recently I've started to design more with Canva to brighten up my handouts. My clients never minded my plain, white, boring handouts, made in Word. However, they are more happy to work with handouts, which are much\u2026","rel":"","context":"Entrada similar","block_context":{"text":"Entrada similar","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/about-page-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/about-page-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/about-page-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/about-page-2.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/about-page-2.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2022\/08\/about-page-2.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3024,"url":"https:\/\/teachingisfun.net\/es\/servicios-2\/creating-a-website\/","url_meta":{"origin":2983,"position":4},"title":"Crear un sitio web","author":"Tetyana Skrypkina","date":"marzo 30, 2023","format":false,"excerpt":"EVERYONE IS ONLINE Create a website today! There are many benefits to creating a website. For example, it will help your business look more professional; when people google something, they will not find your posts on social media; however, they will find your website; it will build more trust, increase\u2026","rel":"","context":"Entrada similar","block_context":{"text":"Entrada similar","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/01\/blog-1920-%C3%97-1080-px-18.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/01\/blog-1920-%C3%97-1080-px-18.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/01\/blog-1920-%C3%97-1080-px-18.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/01\/blog-1920-%C3%97-1080-px-18.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/01\/blog-1920-%C3%97-1080-px-18.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/01\/blog-1920-%C3%97-1080-px-18.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3003,"url":"https:\/\/teachingisfun.net\/es\/servicios-2\/blogging\/","url_meta":{"origin":2983,"position":5},"title":"Blogging","author":"Tetyana Skrypkina","date":"marzo 30, 2023","format":false,"excerpt":"Having a blog is essential for your business: Everyone is online. Your social media accounts do not belong to you, and you have no control over them. When people google something, they will not find your posts. However, they will find your blog posts. Having a blog will allow you\u2026","rel":"","context":"Entrada similar","block_context":{"text":"Entrada similar","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-4-1.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-4-1.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-4-1.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-4-1.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-4-1.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/teachingisfun.net\/wp-content\/uploads\/2023\/03\/services-page-600-%C3%97-900-px-748-%C3%97-500-px-2000-%C3%97-1333-px-4-1.png?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/teachingisfun.net\/es\/wp-json\/wp\/v2\/pages\/2983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teachingisfun.net\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/teachingisfun.net\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/teachingisfun.net\/es\/wp-json\/wp\/v2\/users\/5480958"}],"replies":[{"embeddable":true,"href":"https:\/\/teachingisfun.net\/es\/wp-json\/wp\/v2\/comments?post=2983"}],"version-history":[{"count":0,"href":"https:\/\/teachingisfun.net\/es\/wp-json\/wp\/v2\/pages\/2983\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/teachingisfun.net\/es\/wp-json\/wp\/v2\/pages\/61"}],"wp:attachment":[{"href":"https:\/\/teachingisfun.net\/es\/wp-json\/wp\/v2\/media?parent=2983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}