{"id":1282,"date":"2022-12-16T09:28:40","date_gmt":"2022-12-16T07:28:40","guid":{"rendered":"https:\/\/teachingisfun.net\/?p=1282"},"modified":"2023-02-03T22:45:11","modified_gmt":"2023-02-03T20:45:11","slug":"captar-clientes-2","status":"publish","type":"post","link":"https:\/\/teachingisfun.net\/es\/win-new-clients\/","title":{"rendered":"C\u00f3mo captar clientes al responderles correctamente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Recently I&#8217;ve talked to my colleague. She told me she had been texting with a potential client. Yet, she  did not win one. Then, we discussed the conversation. My colleague wondered what she could do to win a new client. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s have a look at their conversation:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:12px\">\n<p class=\"wp-block-paragraph\" style=\"font-size:19px\">\u2013 Hi. Do you teach English? I\u2019m looking for an English teacher. I\u2019d like to learn English to get a better job.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:19px\">\u2013 Hi. Yes. I teach English. Good. I will help you to get a better job.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:19px\">\u2013 Great! How much do you charge per 1 hour?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:19px\">\u2013 60 min = 50 euros.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The end of the conversation. And a potential client never answered back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have you noticed some mistakes? Let me know in the comments below.<\/p>\n\n\n\n\t\t<div id=\"respond\" style=\"font-size:11px\" class=\"comment-respond wp-block-post-comments-form has-text-color has-background-color\">\n\t\t\t<h3 id=\"reply-title\" class=\"comment-reply-title\">Deja un comentario<small><a rel=\"nofollow\" id=\"cancel-comment-reply-link\" href=\"\/es\/wp-json\/wp\/v2\/posts\/1282#respond\" style=\"display:none;\">Cancelar respuesta<\/a><\/small><\/h3>\t\t\t<form id=\"commentform\" class=\"comment-form\">\n\t\t\t\t<iframe\n\t\t\t\t\ttitle=\"Formulario de comentarios\"\n\t\t\t\t\tsrc=\"https:\/\/jetpack.wordpress.com\/jetpack-comment\/?blogid=200047915&#038;postid=1282&#038;comment_registration=0&#038;require_name_email=1&#038;stc_enabled=1&#038;stb_enabled=1&#038;show_avatars=1&#038;avatar_default=identicon&#038;greeting=Deja+un+comentario&#038;jetpack_comments_nonce=d10fe16b5b&#038;greeting_reply=Responder+a+%25s&#038;color_scheme=light&#038;lang=es_ES&#038;jetpack_version=16.1-a.3&#038;iframe_unique_id=1&#038;show_cookie_consent=10&#038;has_cookie_consent=0&#038;is_current_user_subscribed=0&#038;token_key=%3Bnormal%3B&#038;sig=142fe7529a96d0db0c18eda0fa56a045a0660230#parent=https%3A%2F%2Fteachingisfun.net%2Fes%2Fwp-json%2Fwp%2Fv2%2Fposts%2F1282\"\n\t\t\t\t\t\t\t\t\t\t\tname=\"jetpack_remote_comment\"\n\t\t\t\t\t\tstyle=\"width:100%; height: 430px; border:0;\"\n\t\t\t\t\t\t\t\t\t\tclass=\"jetpack_remote_comment\"\n\t\t\t\t\tid=\"jetpack_remote_comment\"\n\t\t\t\t\tsandbox=\"allow-same-origin allow-top-navigation allow-scripts allow-forms allow-popups\"\n\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<\/iframe>\n\t\t\t\t\t\t\t\t\t<!--[if !IE]><!-->\n\t\t\t\t\t<script>\n\t\t\t\t\t\tdocument.addEventListener('DOMContentLoaded', function () {\n\t\t\t\t\t\t\tvar commentForms = document.getElementsByClassName('jetpack_remote_comment');\n\t\t\t\t\t\t\tfor (var i = 0; i < commentForms.length; i++) {\n\t\t\t\t\t\t\t\tcommentForms[i].allowTransparency = false;\n\t\t\t\t\t\t\t\tcommentForms[i].scrolling = 'no';\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<!--<![endif]-->\n\t\t\t\t\t\t\t<\/form>\n\t\t<\/div>\n\n\t\t\n\t\t<input type=\"hidden\" name=\"comment_parent\" id=\"comment_parent\" value=\"\" \/>\n\n\t\t\n\n\n<p class=\"wp-block-paragraph\">So, the main point is that a potential client doesn\u2019t know what one is paying for.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>There is no description of what is included in the price.<\/li>\n\n\n\n<li>What happens in a lesson?<\/li>\n\n\n\n<li>State reasons why a potential client should choose you over other teachers.<\/li>\n\n\n\n<li>I think a teacher sounded cold and not interested in getting a new client.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">What could my colleague write so a potential client could become an actual client?My suggestions:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, we should add some positivity to the 1st sentence, right? I am conscious that many people would like to learn\/improve a foreign language but tend to avoid contacting a teacher. Thus, we could say something like: \u201cThat\u2019s great that you decided to learn (improve your) English (or any other language)! Knowing a foreign language is important nowadays. And, yes! I totally believe that you could get a better job.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, to win new clients, we should write in detail what we offer and what is included in your price, especially if you charge more than others in your market. I would highly recommend composing a document \u2013 \u201cCustomer\u2019s Pain Points\u201d (<a href=\"https:\/\/drive.google.com\/file\/d\/1BRy1XCGxXEhNrFrwaxkxEYYqU_WIApFF\/view?usp=share_link\" target=\"_blank\" rel=\"noreferrer noopener\">download <\/a>my short guide). In this guide, you thoroughly describe problems and inconveniences people usually have and what you can offer. For example, people complain that teachers post on social media pictures\/videos from lessons without clients\u2019 consent. Or some teachers reveal some confidential information. You could offer confidentiality and include this in your contract agreement. By the way, I have a<a href=\"https:\/\/teachingisfun.net\/contract-agreement-with-learners\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0blog post<\/a>\u00a0on composting contract agreements with your learners\/clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you charge more, then you offer more, right? Explain this. You may write: \u201c(you enumerate those things) are included in the price.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember to sound professional and friendly. It sounds obvious and easy. Yet, some of us neglect it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having ready text in your notes is a good idea. Personally, I use Keep Notes. Of course, I adjust the text according to the messages I get. But still, it saves time. A lot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To sum up, in your message you should state:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>your unique selling points (<a href=\"https:\/\/drive.google.com\/file\/d\/1hcnNyag1G2DtBWiavmQ8Svlox6UX8Zrp\/view?usp=share_link\" target=\"_blank\" rel=\"noreferrer noopener\">download <\/a>my short guide);<\/li>\n\n\n\n<li>ask how exactly you can help your potential client. Then describe what you could do to meet her\/his expectations; <\/li>\n\n\n\n<li>describe in detail the value of your services; <\/li>\n\n\n\n<li>precisely what happens in a lesson;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At the end of the day, we wanna be heard, understood, and someone to help us to solve our issues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I'd be happy if you could add some points.<\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recently I&#8217;ve talked to my colleague. She told me she had been texting with a potential client. Yet, she did not win one. Then, we discussed the conversation. My colleague wondered what she could do to win a new client. Let&#8217;s have a look at their conversation: \u2013 Hi. Do you teach English? I\u2019m looking [&hellip;]<\/p>\n","protected":false},"author":5480958,"featured_media":1933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[101843,1591],"tags":[754720708,754720711,754720707,754720709,754720710,754720706],"class_list":["post-1282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neuromarketing","category-teaching","tag-customers-pain-points","tag-guides-for-language-teachers","tag-pain-points","tag-unique-selling-points","tag-usp","tag-win-new-clients"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Win New Clients By Answering Them Right - #teachingisfun<\/title>\n<meta name=\"description\" content=\"Recently I&#039;ve talked to my colleague. 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