Neuromarketing is the application of neuroscience and cognitive science to marketing.
Many neuroscientific studies are used in neuromarketing.
I believe that there is hype with the word “neuro.” Many people use it for better marketing. Yet, the question is … Is neuroscience involved in consultations with those professionals, and if so, do they have a degree in neuroscience?
I fell in love with marketing 15 years ago. When I was 19, I was offered a job as a PR manager’s assistant. I enjoyed working with big companies.
I remember clearly one conference in 2008, where people were talking about going online. Look at us now! 2023 everyone is online!
Since 2008, marketing conferences and workshops have been a part of my professional development.
Marketing vs. Neuromarketing
To add that NEURO part to marketing, one must know neuroscience, right?
That’s why, in 2020, I decided to get an MA in Applied Neuroscience and Neuropsychology at a Spanish university.
Most common topics:
Buyer-persona (avatar) – is a research-based profile that depicts a target customer. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face, and how they make decisions. Buyer personas help ensure that all activities involved in acquiring and serving your customers are tailored to the targeted buyer’s needs.
The tone-of-voice (TOV) is how the character of your business comes through in your words, both written and spoken. It’s not about what you say, but rather the way you say it and the impression it makes on everyone in your audience who reads or hears you.
The archetypes of your brand are the heartbeat of a brand because they convey a meaning that makes customers relate to a product as if it were actually alive in some way; they have a relationship with it and care about it.
SWOT analysis – is a strategic planning and management technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. SWOT analysis can be done not only for your company but also for your social media accounts, for example, your YouTube channel.
Social media strategy is an outline of the content that you will post (posts, Stories, reels, etc.), the best time for posting, and the best for you social media channels that you will use to promote your business. It also includes your goals that complement your business’ overall digital marketing strategy.
Content marketing is a planned marketing approach that is focused on creating and publishing/posting valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Before working together:
Before starting, we will have a call to identify your goals. Then I will send you an approximate plan for our sessions. If you agree, we will use this plan. Yet, you can compose a list of topics you’d like to follow during our sessions.
In addition, I will send you my free printable workbook on neuromarketing (60 pages).
Everything is confidential.
We sign a non-disclosure agreement (a legally binding contract establishing a confidential relationship). It means that I will not reveal any information from our sessions. Moreover, I know how annoying it can be when a person finds pictures that were taken secretly during a session on social media. It will not happen here. I do respect your privacy.
If you’d like to record our sessions, you are welcome.
Prices & payments:
The prices vary. It all depends on what you need. That’s why I need to have a free call with you to set the goals and evaluate the amount of my work.
Usually, 1 session (60 minutes) is €40. If you buy 10 hours, you will get a discount of 10%. If you buy 20 hours, you will get 20%.
You can pay me via PayPal, SWIFT, Western Union, or transfer the payment to my bank card ($ or €).
pic by Yana Fedirko
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“I really enjoyed working with Tetyana. She is not only knowledgeable about Neuromarketing but also a great listener. I could not start my business without her support. I sincerely appreciate her.“
Yuki Margaret Shimizu
Japanese Neurolanguage Coach
“I have contacted Tetyana to help me with the social media neuromarketing for a publishing house I am only just starting. She suggested starting with the buyer persona, archetypes, and tone of voice. That was so meaningful! We have only spent 2 hours on that, but I already feel like I have personally met my target audience. Besides, right now, I am in the middle of a logo design, and this knowledge helps me figure out what style of logo would be more aligned with the message I want my brand to send.“
Publisher, owner of a publishing house.
I was exploring my next career step when I encountered Tetyana. She quickly and expertly helped me identify potential ways to go forward, including the option to create a blog for my subject matter.— Danna Mageanu, Language Spacialist
Her insights helped me narrow down my focus, and her positive and kind manner really encouraged and motivated me! After the consultation, I felt excited about the new and clear action plan.