{"id":1282,"date":"2022-12-16T09:28:40","date_gmt":"2022-12-16T07:28:40","guid":{"rendered":"https:\/\/teachingisfun.net\/?p=1282"},"modified":"2023-02-03T22:45:11","modified_gmt":"2023-02-03T20:45:11","slug":"win-new-clients","status":"publish","type":"post","link":"https:\/\/teachingisfun.net\/uk\/win-new-clients\/","title":{"rendered":"Win New Clients By Answering Them Right"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Recently I&#8217;ve talked to my colleague. She told me she had been texting with a potential client. Yet, she  did not win one. Then, we discussed the conversation. My colleague wondered what she could do to win a new client. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s have a look at their conversation:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:12px\">\n<p class=\"wp-block-paragraph\" style=\"font-size:19px\">\u2013 Hi. Do you teach English? I\u2019m looking for an English teacher. I\u2019d like to learn English to get a better job.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:19px\">\u2013 Hi. Yes. I teach English. Good. I will help you to get a better job.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:19px\">\u2013 Great! How much do you charge per 1 hour?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:19px\">\u2013 60 min = 50 euros.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The end of the conversation. And a potential client never answered back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have you noticed some mistakes? Let me know in the comments below.<\/p>\n\n\n\t<div id=\"respond\" style=\"font-size:11px\" class=\"comment-respond wp-block-post-comments-form has-text-color has-background-color\">\n\t\t<h3 id=\"reply-title\" class=\"comment-reply-title\">\u0417\u0430\u043b\u0438\u0448\u0438\u0442\u0438 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u044c <small><a rel=\"nofollow\" id=\"cancel-comment-reply-link\" href=\"\/uk\/wp-json\/wp\/v2\/posts\/1282#respond\" style=\"display:none;\">\u0421\u043a\u0430\u0441\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440<\/a><\/small><\/h3><form action=\"https:\/\/teachingisfun.net\/wp-comments-post.php\" method=\"post\" id=\"commentform\" class=\"comment-form\"><div class=\"jetpack-comments\" data-jetpack-comments=\"{&quot;postId&quot;:1282,&quot;loginUrl&quot;:&quot;https:\/\/teachingisfun.net\/wp-login.php?redirect_to=https%3A%2F%2Fteachingisfun.net%2Fuk%2Fwin-new-clients%2F&quot;,&quot;logoutUrl&quot;:&quot;&quot;,&quot;submit&quot;:{&quot;id&quot;:&quot;submit&quot;,&quot;name&quot;:&quot;submit&quot;,&quot;class&quot;:&quot;wp-block-button__link wp-element-button&quot;,&quot;wrapClass&quot;:&quot;wp-block-button&quot;,&quot;label&quot;:&quot;\\u041f\\u0440\\u043e\\u043a\\u043e\\u043c\\u0435\\u043d\\u0442\\u0443\\u0432\\u0430\\u0442\\u0438&quot;},&quot;subscriptions&quot;:[{&quot;name&quot;:&quot;subscribe_comments&quot;,&quot;label&quot;:&quot;\\u041f\\u043e\\u0432\\u0456\\u0434\\u043e\\u043c\\u043b\\u044f\\u0442\\u0438 \\u043c\\u0435\\u043d\\u0435 \\u043f\\u0440\\u043e \\u043d\\u043e\\u0432\\u0456 \\u043a\\u043e\\u043c\\u0435\\u043d\\u0442\\u0430\\u0440\\u0456 \\u0435\\u043b\\u0435\\u043a\\u0442\\u0440\\u043e\\u043d\\u043d\\u043e\\u044e \\u043f\\u043e\\u0448\\u0442\\u043e\\u044e.&quot;,&quot;checked&quot;:false},{&quot;name&quot;:&quot;subscribe_blog&quot;,&quot;label&quot;:&quot;\\u041f\\u0456\\u0434\\u043f\\u0438\\u0448\\u0456\\u0442\\u044c\\u0441\\u044f, \\u0449\\u043e\\u0431 \\u0441\\u0442\\u0435\\u0436\\u0438\\u0442\\u0438 \\u0437\\u0430 \\u043e\\u043d\\u043e\\u0432\\u043b\\u0435\\u043d\\u043d\\u044f\\u043c\\u0438 \\u043d\\u0430 \\u0441\\u0430\\u0439\\u0442\\u0456 #teachingisfun.&quot;,&quot;checked&quot;:false}]}\"><p class=\"comment-form-comment\"><label for=\"comment\">\u041a\u043e\u043c\u0435\u043d\u0442\u0430\u0440<\/label><textarea id=\"comment\" name=\"comment\" rows=\"4\" required><\/textarea><\/p><p class=\"comment-form-author\"><label for=\"author\">\u0406\u043c&#039;\u044f<\/label><input id=\"author\" name=\"author\" type=\"text\" value=\"\" required \/><\/p><p class=\"comment-form-email\"><label for=\"email\">Email<\/label><input id=\"email\" name=\"email\" type=\"email\" value=\"\" required \/><\/p><p class=\"comment-form-url\"><label for=\"url\">\u0421\u0430\u0439\u0442<\/label><input id=\"url\" name=\"url\" type=\"text\" value=\"\" maxlength=\"200\" \/><\/p><p class=\"form-submit wp-block-button\"><input name=\"submit\" type=\"submit\" id=\"submit\" class=\"wp-block-button__link wp-element-button\" value=\"\u041f\u0440\u043e\u043a\u043e\u043c\u0435\u043d\u0442\u0443\u0432\u0430\u0442\u0438\" \/> <\/p><\/div><noscript><style>.jetpack-comments{display:none!important}<\/style><p>Turn on JavaScript to leave a comment.<\/p><\/noscript><input type='hidden' name='comment_post_ID' value='1282' id='comment_post_ID' \/>\n<input type='hidden' name='comment_parent' id='comment_parent' value='0' \/>\n<p style=\"display: none;\"><input type=\"hidden\" id=\"akismet_comment_nonce\" name=\"akismet_comment_nonce\" value=\"dfd04df9b7\" \/><\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"ak_\"><label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"231\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><\/form>\t<\/div><!-- #respond -->\n\t\n\n\n<p class=\"wp-block-paragraph\">So, the main point is that a potential client doesn\u2019t know what one is paying for.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>There is no description of what is included in the price.<\/li>\n\n\n\n<li>What happens in a lesson?<\/li>\n\n\n\n<li>State reasons why a potential client should choose you over other teachers.<\/li>\n\n\n\n<li>I think a teacher sounded cold and not interested in getting a new client.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">What could my colleague write so a potential client could become an actual client?My suggestions:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, we should add some positivity to the 1st sentence, right? I am conscious that many people would like to learn\/improve a foreign language but tend to avoid contacting a teacher. Thus, we could say something like: \u201cThat\u2019s great that you decided to learn (improve your) English (or any other language)! Knowing a foreign language is important nowadays. And, yes! I totally believe that you could get a better job.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, to win new clients, we should write in detail what we offer and what is included in your price, especially if you charge more than others in your market. I would highly recommend composing a document \u2013 \u201cCustomer\u2019s Pain Points\u201d (<a href=\"https:\/\/drive.google.com\/file\/d\/1BRy1XCGxXEhNrFrwaxkxEYYqU_WIApFF\/view?usp=share_link\" target=\"_blank\" rel=\"noreferrer noopener\">download <\/a>my short guide). In this guide, you thoroughly describe problems and inconveniences people usually have and what you can offer. For example, people complain that teachers post on social media pictures\/videos from lessons without clients\u2019 consent. Or some teachers reveal some confidential information. You could offer confidentiality and include this in your contract agreement. By the way, I have a<a href=\"https:\/\/teachingisfun.net\/contract-agreement-with-learners\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0blog post<\/a>\u00a0on composting contract agreements with your learners\/clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you charge more, then you offer more, right? Explain this. You may write: \u201c(you enumerate those things) are included in the price.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember to sound professional and friendly. It sounds obvious and easy. Yet, some of us neglect it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having ready text in your notes is a good idea. Personally, I use Keep Notes. Of course, I adjust the text according to the messages I get. But still, it saves time. A lot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To sum up, in your message you should state:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>your unique selling points (<a href=\"https:\/\/drive.google.com\/file\/d\/1hcnNyag1G2DtBWiavmQ8Svlox6UX8Zrp\/view?usp=share_link\" target=\"_blank\" rel=\"noreferrer noopener\">download <\/a>my short guide);<\/li>\n\n\n\n<li>ask how exactly you can help your potential client. Then describe what you could do to meet her\/his expectations; <\/li>\n\n\n\n<li>describe in detail the value of your services; <\/li>\n\n\n\n<li>precisely what happens in a lesson;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At the end of the day, we wanna be heard, understood, and someone to help us to solve our issues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;d be happy if you could add some points.<\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recently I&#8217;ve talked to my colleague. She told me she had been texting with a potential client. Yet, she did not win one. Then, we discussed the conversation. My colleague wondered what she could do to win a new client. Let&#8217;s have a look at their conversation: \u2013 Hi. Do you teach English? I\u2019m looking [&hellip;]<\/p>\n","protected":false},"author":5480958,"featured_media":1933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[101843,1591],"tags":[754720708,754720711,754720707,754720709,754720710,754720706],"class_list":["post-1282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neuromarketing","category-teaching","tag-customers-pain-points","tag-guides-for-language-teachers","tag-pain-points","tag-unique-selling-points","tag-usp","tag-win-new-clients"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Win New Clients By Answering Them Right - #teachingisfun<\/title>\n<meta name=\"description\" content=\"Recently I&#039;ve talked to my colleague. 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