My business goals for 2023

Although it’s March but still I’d like to share my business goals for 2023. I probably should have done it earlier, but in my opinion, it doesn’t matter when you share or set your goal. 

I am based in Kyiv, Ukraine, and because of constant bombings, non-stop hiding from russian rockets, my plans and goals turned into wish lists. Therefore, it is impossible to plan anything for obvious reasons. 

My wish list for 2023 : )


Firstly, I am going to work on gathering testimonials. Oddly enough, I almost never asked for testimonials. 

My dilemma was where to publish those testimonials. No doubt, on social media. Still, my social media accounts do not belong to me; they belong to Meta. If my account is blocked, I lose everything I have there. That’s why it is a brilliant idea to have my testimonials on my website. 

The next question is on which page I should publish them. Just thinking out loud. If I post them on my Home or Services page, then I will have a long list of testimonials. 

Hence, I found a solution! I enabled the comment section on my Services page, and people will leave their comments. What do you think about it? 

My next goal is 

Transition words

Secondly, I’d like to use transition words naturally and effortlessly.

Transition words are words that make reading easier. They help the coherence and continuity of a text. We use them to add or link ideas (e.g., and, in addition), show causes (e.g., because, that’s why), show order (e.g., first, second), etc. 

The perfect percentage of transition words in your text is 30%. In fact, I use only about 12%. 

Honestly, I struggle to have 30%. In my active vocabulary, there are about 15 transition words. 

So far, I have printed a list of transition words. Once my text is ready, I calculate how many I have and then add transition words from the list. As I write in English, Spanish, and German, I have lists of transition words in English, Spanish, and German.

Keyword distribution

Thirdly, I’d like to work on my keyword distribution. 

Keyword distribution is the process of allocating keywords to texts and pages on a website. It is recommended to have 1-2% keyword density in your text. 

I would like to write texts with excellent keyword distribution without any effort and not spend lots of time on it. 

Editing courses

Fourthly, I mapped out 5 editing courses for this spring. The 1st one is the German editing course, in German. The next 4 are

Writing and Editing: Word Choice and Word Order, Writing and Editing: Structure and Organization, Writing and Editing: Drafting, Writing, and Editing: Revising.

However, I can sense that I’ve got a lot on my plate. On the one hand, it seems manageable. On the other hand, hiding in my corridor during air raid alerts takes a lot of time and energy. 

All in all,

I am optimistic about my goals!

Let’s see it goes!

What are your business goals for 2023? 

12 відповідей до “My business goals for 2023”

  1. So fun reading your business goals, Tetyana! I always enjoy seeing this peek behind the scenes of how others set goals in their businesses. A wish list sounds very appropriate for the year you’ve had. With testimonials, I save them in a Google Sheet so I can easily pull from them when I’m writing copy, and I like to weave them through service pages on my website 🙂

    1. I love reading the business goals of other people 🙂
      Thanks for sharing!
      What are your business goals for this year?

  2. I keep testimonials in an excel file and i re use the best ones from time to time on social media. Also it’s great to read them when I’m feeling down or wondering why people aren’t signing up for a course. It really boosts my confidence to re read all the nice things people have said about me!

    1. Thanks for sharing. It’s a good idea 💡 to keep them in an Excel format. Thank you!

  3. I totally agree! I have pretty much the same goals right now!

    1. Excellent! I wish you all the best!

  4. Great goals and you’re brave having achieved so much in the midst of what’s going on around you. I’m so sorry and pray you have soon better and more peaceful conditions 🙏

    1. Katy, thank you very much 💔 And thank you for your prayers.

      What are your business goals for 2023?

  5. I can’t believe you are working amidst bombing. I’m so sorry to hear that! In answer to your question, my business goal is to put a logo on more clothes.

    1. Yeah, I can’t believe that as well. But work keeps me sane, I love it as I’d like to work as much and as long as possible.
      That’s an interesting business goal! I wish you all the best! I’d like to know how it goes 🙂

  6. Oh best of luck with all this. You have really looked at the nitty gritty. You spur me on to look at transition words. So interesting. Must check my percentages 🌼👍

    1. Thank you! I will do my best.
      Yeah, transition words are tough at times. They say that there should be 30% of them. The formula is
      the number of transition words : the number of words in your text x 100 = X%

      I have a blog post about SEO-friendly texts that includes many formulas

      Good luck!

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