8 outstanding benefits of having a YouTube channel for small businesses

There are SO many benefits of having a YouTube channel for small businesses! It is totally worth having a YouTube channel, even if you own a small business. I’d even say that small businesses must have a YouTube channel. And here is why. I have outlined 8 main benefits.

1. Most visited website

Did you know that YouTube is one of the world’s most visited websites? According to Visual Capitalist, YouTube gets  34.6 billion visits every month. They compare 3 most visited websites:

  • Google — 92.5 billion
  • YouTube — 34.6 billion
  • Facebook — 25.5 billion

I think it goes without saying that YouTube is extremely popular. 

In addition, creating a YouTube channel will not cost you anything.

2. Increase your sales

Another benefit of having a YouTube channel for small businesses is to increase your sales. As I have said earlier, YouTube — 34.6 billion — plenty of people to see your videos. People watch YouTube videos all over the world. Many of them would watch videos in languages they don’t know because there is an option to turn on subtitles in the language they know. 

3. Learn about your viewers

Knowing your audience is important because you will get a better understanding of your videos and the channel’s performance. Once you have all the necessary info, you can adjust, for example, the time and days when you upload your videos.

Besides demographics, YouTube analytics has wonderful features:

  • views;
  • watch time;
  • how viewers find your videos;
  • YouTube search terms;
  • subscribers;
  • impressions;
  • impressions click-through rate;
  • average view duration;
  • top videos;
  • external sites or apps;
  • content suggesting you, etc. 

Read more about YouTube analytics here.

4. Reach even more people 

by including the text in the description of the video to reach even more people. Some people may not have an opportunity to watch a video turning on the sound, e.g., a baby is sleeping nearby, and there are no headphones nearby. However, if you have a good description of your videos, your viewers will be able to read the info.

5. Video testimonials 

Adding video testimonials is an excellent idea! They are more memorable and build stronger connections.

According to Wyzowl,

  • 77% of people who have watched a brands testimonial video say it has played a part in convincing them to buy their product or service.
  • 79 percent of people prefer video testimonials to learn more about a company or product.
  • 42% of people say testimonial videos are effective because they showcase an actual person and help the viewer understand their story.
  • 2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service had helped another person like them.

6. Your content will never die

Unlike social media, where your content dies within a few hours, your content will never die because people will keep finding it via Google or other search engines. 

There are many videos on my YouTube channel filmed 5-6 years ago that are still extremely popular nowadays. This increases my traffic and boosts conversions. This works successfully not only for me but also for everyone.

7. Communication skills

Recording videos is a fantastic way to improve your communication and speaking skills. It doesn’t matter in which language you create videos. Even if it’s in your native language, shooting a video is a wonderful opportunity to develop your communication and language skills. If you don’t like the first version of the recording, you always have the opportunity to re-record this video, while in real-time, you have no opportunity to re-record your talk with a potential client, for example.

8. Filming is fun

Having fun is important as it 

  • reduces stress,
  • increases creativity,
  • improves social skills,
  • improves memory.
  • In addition, having fun
  • decreases negative emotions, 
  • helps heal emotional wounds, 
  • improves the quality of sleep, etc. 

You can read more about the benefits of having fun here

P.S. Remember to include your contact details in the description of your videos so that your potential clients contact you. 

If you have a YouTube channel, share the link in the comments below 🙂 

Used sources:

Chi, C. (2022, November 15). YouTube analytics: The 15 metrics that actually matter. HubSpot Blog. https://blog.hubspot.com/marketing/youtube-analytics

Ladwig, V. M. (2018, June 29). YouTube analytics – Welche Funktionen Sind wichtig?. Tubesights. https://tubesights.de/youtube-analytics-welche-funktionen-sind-wichtig/

Lapp, J. (2023, January 20). YouTube analytics: Ein Umfassender Leitfaden. HubSpot. https://blog.hubspot.de/marketing/youtube-analytics-wichtige-kennzahlen

Neufeld, Graphics/Design, D. (2022, December 28). The 50 most visited websites in the world. Visual Capitalist. https://www.visualcapitalist.com/the-50-most-visited-websites-in-the-world/

Rebecca. (2021a, January 2). 10 simple benefits of having fun. Minimalism Made Simple. https://www.minimalismmadesimple.com/home/having-fun/Testimonials statistics 2020. Wyzowl. (n.d.). https://www.wyzowl.com/testimonials-statistics/

19 responses to “8 outstanding benefits of having a YouTube channel for small businesses”

  1. modlphotography Avatar

    I know I need to get more comfortable with YouTube and that it is a great platform for promoting my business. Thank you for inspiring me to try it again.

    1. Tetyana Skrypkina Avatar
      Tetyana Skrypkina

      Enjoy the journey with YouTube 😃

  2. literallylaurie Avatar

    Not quite ready for doing videos but this inspires me to try! 🙂

    1. Tetyana Skrypkina Avatar
      Tetyana Skrypkina

      I understand you. Personally, I would find cooking videos useful as they give me more guidance.

  3. A YouTube channel is something I’ve been thinking about starting in the coming months due to it’s benefits and this has just confirmed that it’s the right decision! Thank you!

    1. Tetyana Skrypkina Avatar
      Tetyana Skrypkina

      I would be your fan #1 on YouTube 😃

  4. Great article!! I should use YouTube. I have to get used to making videos!!

    1. Tetyana Skrypkina Avatar
      Tetyana Skrypkina

      I highly recommend it.
      Wish you all the best 🍀

      1. Thank you! I wish you the best as well!!

      2. Tetyana Skrypkina Avatar
        Tetyana Skrypkina

        Thank you 😊

  5. Thanks for this! What do you suggest for someone who isn’t selling anything but would still like to get views on their personal blogging brand? I’ve made videos in the past but can never seem to stick with it.

    1. Tetyana Skrypkina Avatar
      Tetyana Skrypkina

      Hi Shay,
      May I clarify if you strugle with consistency?

  6. Great post. Didn’t realise Facebook was still so popular. Will definitely need to put more energy into it!

    1. Tetyana Skrypkina Avatar
      Tetyana Skrypkina

      Yeah, Facebook is still popular. But if you compare the engagement on Facebook and Instagram, there is more engagement on Instagram. If we talk about social media platforms.

  7. Great post! I’ve been thinking of starting a YouTube at some point and this has helped me to make that decision.

    1. Tetyana Skrypkina Avatar
      Tetyana Skrypkina

      Wow! Such comments inspire me to write more 😍
      I wish you all the best with your YouTube channel! Tomorrow or on Thursday, I will post about filming videos for YouTube with 0 budget.

  8. Thanks so much for this article. One of these days I’ll post something on my Youtube channel. 🙂

    1. Tetyana Skrypkina Avatar
      Tetyana Skrypkina

      Awesome! Would you like to share the link to your YouTube video?

      1. Definitely …after I make the videos :D. I’m in the learning phase now, thanks to your inspiration.

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